Wayne Enterprises is the sole and exclusive grantee from John Wayne during his lifetime (in 1979) of all commercial merchandising and allied rights relating to the use of his Name, Likeness, Signature, Voice or Photographs and is so registered as the successor-in-interest with the office of the Secretary of State of California in accordance with the requirements of California Civil Code Section 990, and its successor legislation under Civil Code Section 3344. Wayne Enterprises also is the owner of numerous federal and international trademarks for the mark “JOHN WAYNE” and “DUKE”.

Wayne Enterprises’ primary mission is to preserve and protect the name, likeness and image of JOHN WAYNE.

Since its inception, Wayne Enterprises has and continues to enter into selective merchandise licensing agreements for the JOHN WAYNE name and likeness. Wayne Enterprises also has and continues to enter into selective licensing agreements for the naming of public facilities and institutions (including the John Wayne Airport and the John Wayne Marina in Sequim Bay, Washington), and public safety vehicles (including the DUKE Fire Engine for Catalina Island, DUKE I and DUKE II helicopters for the Orange County Sheriff’s Department, and the U.S. Army’s DUKE Helicopter).

Wayne Enterprises also has and continues to actively support cancer research, treatment, and education. In this pursuit Wayne Enterprises was involved in the creation of the John Wayne Cancer Foundation (www.jwcf.org), and has licensed the name to the John Wayne Cancer Institute (www.jwci.org) in Southern California, and the John Wayne Cancer Institute Auxiliary.

Wayne Enterprises is a limited partnership owned by the children and grandchildren of John Wayne and is managed by Ethan Wayne.